Rocky
Contributed by Hugh Morse on Sep 3rd, 2026. Artwork published in
.
Wedge. License: All Rights Reserved.
Rocky is a Canadian beauty brand focused on natural ingredients and conscious production. As part of a comprehensive rebrand, a custom cut of Weekend Type’s Apta – ‘Rocky Apta’ – was created to serve as the primary typographic voice across packaging, retail environments, and digital touchpoints . The custom cut utilises a curated selection of Apta’s Geometric and Humanist alternate glyphs, balancing clean geometric structure with subtle organic warmth.
The Rocky logo appears to be based on BB Modern or similar.
Wedge. License: All Rights Reserved.
Wedge. License: All Rights Reserved.
Wedge. License: All Rights Reserved.
Wedge. License: All Rights Reserved.
Wedge. License: All Rights Reserved.
