CenterSquare

CenterSquare was formed from the merger of Evoque and Cyxtera, bringing two established data infrastructure businesses into one new brand. Their new visual identity by Jones Knowles Ritchie puts data at the center using a custom-designed compressed wordmark and a living field of dynamic information to make an invisible, highly technical service feel immediate and visual.

Systemia from Peregrin Studio anchors the supporting typographic system. Its clear geo-grotesk structure and subtle technical details give the identity a calm operational voice across interfaces, data readouts, specification sheets, wayfinding, environmental graphics and motion. In the typography film, multiple weights and styles move through language such as Built to Endure, Interconnection, Colocation and On Demand, showing the family as a practical system rather than a single campaign face.