An independent archive of typography.
to participate.

Industries

Formats

Typefaces

  • These are the most common typefaces in the database, but there are many more. Try a search!

Ski Switzerland poster

Contributed by Herb Lubalin Study Center on Nov 3rd, 2014. Artwork published in .
    9043630378_b3f52fb381_o.jpg
    Source: https://www.flickr.com Herb Lubalin Study Center. License: All Rights Reserved.

    “Ski Switzerland” travel poster—a rare (and unusual) example of the influence of the Swiss-design aesthetic on Herb Lubalin. Perhaps the influence of René Bittel, a Swiss designer working in NY at the time is more telling.

    Designed at the Sudler & Hennessey agency, by Herb Lubalin and René H. Bittel. Photograph by Carl Fischer, 1959.

    The top word (the S and K more prcisely) are set in Walter Hattenschweiler’s Schmalfette Grotesk (now known as Haettenschweiler), the lower lines all use Grotesque No.9, which was part of Stephenson Blake’s Grotesque series (aka Grotesk No. 9). An interesting and harmonious mix of two rather narrow grotesques.

    Overall dimensions: 40×25 inches (100×70 cm).

    Typefaces

    • Schmalfette Grotesk
    • Grotesque No. 9

    Formats

    Industries

    Designers/Agencies

    Artwork location

    In Sets

    Post a comment