The work of the art foundation is strongly connected to its location. Therefore Dreimorgen created an identity and visual communication based on the special architecture of the buildings: The four prominent columns of the outside facade of the historic Opel villas are represented in the logotype.
The logotype is set in Avenir Next. The column illustration uses this typeface, too, more precisely its letter ‘l’. All typography used for the applications, exhibition design, print and web consists of Avenir Next Demi and Bold.
For each exhibition a new leading colour is introduced. It refers to the contents of the exhibition and is repeated as a strong self-contained design element in all print and online media such as invitations, flyers, posters, website, newsletters, etc..