Terrafranta identity and packaging

Since 2024, I – Céline Hurka – have been developing the visual identity and packaging for the organic farm Terrafranta in Tuscany and most of it was released from summer 2025 onwards. The identity has been designed closely with Carlotta Chiocchini, the farm’s owner and founder, through several stays and periods of working together on site.

The identity primarily uses the regular cut of Tonka (designed by Céline Hurka and Huw Williams), with Reverie and Lilian appearing in selected applications.

The collaboration has also extended into type design and let to the design of Idyll in early 2025. The typeface is inspired by the vegetation growing on the farm and developed as an extension of the visual language of Terrafranta. The illustrations from Idyll were used for the herb boxes and on some of the bottle labels.

The packaging is produced locally in Tuscany. The design was conceived as a flexible system that can be reused across products while keeping unnecessary packaging and plastic to a minimum.

Terrafranta’s products include extra-virgin olive oil, lavender water and essential oil, and a collection of herbs. All products are organically grown or produced and harvested seasonally on the farm. They are available through Terrafranta’s online shop, at the farm itself, and at Bottega Agroecologica on Via S. Reparata 7r in Florence.

Terrafranta is a working organic farm nestled in the hills of Florence, founded by Carlotta Chiocchini in 2020. Self-taught, still studying and always learning, Carlotta’s approach is rooted in the belief that nature knows best – following regenerative practices, our aim is to increase soil fertility and contribute to building thriving ecosystems, keeping the landscape wild and our hands dirty. We produce high quality extra-virgin olive oil, lavender, as well as officinal and aromatic herbs of all sorts. The fruits of our land often become essential oils, aromatic waters, infusions mixes and sometimes they end up in our beer, too. Terrafranta is also a playground for events, cultural productions and explorations, hosting volunteers from all over the world as well as creative residencies. We host private events and enjoy collaborating with all sorts of artisans, artists and makers.