Alsace Réno

For over a decade, Alsace Réno has established itself as a benchmark player in structural rehabilitation and building energy optimization. The firm orchestrates high-value comprehensive renovation projects, combining architectural rigor with absolute mastery of new environmental standards. The company mandated our studio to execute a complete overhaul of its brand architecture. The strategic objective was to extract the firm from traditional artisanal codes and elevate it to the status of a true structural engineering firm, visually translating the technical precision of its operations.

Our response centers on a monogrammatic mark (A/R) designed according to the strict rules of industrial drafting. Conceived as an architectural blueprint, this symbol becomes the matrix of a normative visual system. The interplay of grids and graphic overlays suggests the physical transformation of spaces and the rigorous execution of construction sites. Deployed through structural typography and highly controlled contrasts, this new identity today endows Alsace Réno with sovereign visual authority in its market.