Haircare brand Isima was commissioned and launched by Shakira and her team, and inspired by her Latin community. We were provided the brand name, product names, pre-existing 3D product design and corresponding production colors pre-approved by Shakira.
The product design and colorway we inherited was overpowering the visual conversation. The graphic and typographic system had to be pared back, anchored in clarity, and authoritative enough to ensure isima reads as a serious brand with efficacious products – not just a colourful one.
3 Comments on “Isima”
Is it correct to assume that the logo started out with ABC Maxi Round?
Yup! Lot’s of iterations, but came back to this one :)
Thanks for confirming! It’s a fine mark.