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Myodetox

Contributed by Chen Fan on Nov 12th, 2014. Artwork published in
circa November 2014
.
    DSC_0555 small.jpg
    Source: https://www.behance.net Chén Fan & Maxim Cormier. License: All Rights Reserved.

    Below is a brief overview of the Myodetox brand identity system. Myodetox is both a new form of physiotherapy, as well as a lifestyle brand. Our initial thinking when starting the process was to create a contrast to the complicated method by establishing a simplistic visual image. Eventually this became more and more difficult as we looked deeper into the core of the entity itself, and then we hit a groundbreaking moment.

    The tensegrity principle, the structural principle based on unrelated and isolated objects forming one structure and affecting one another was found to be the true heart of the Myodetox method. We knew this had to also be the heart of its identity and thus we found a novel solution to the problem before us. We established a tensegrity structure to be used as the jewel of this image, a forever changing centerpiece that is as dynamic as is the entity it represents.

    DSC_0580 small.jpg
    Source: https://www.behance.net Chén Fan & Maxim Cormier. License: All Rights Reserved.
    DSC_0602 small.jpg
    Source: https://www.behance.net Chén Fan & Maxim Cormier. License: All Rights Reserved.
    DSC_0600 small.jpg
    Source: https://www.behance.net Chén Fan & Maxim Cormier. License: All Rights Reserved.

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