Stoptober is the 28-day challenge to stop smoking for most of the month of October. It’s based on the belief that after 28 days without a cigarette, smokers are five times more likely to give up smoking for good.
A giant red ‘Stop’ inflatable disk is pushed around the country to raise awareness of the campaign and to mark the countdown to the official start of the challenge, 1 October.
Supporting this, a mobile Stoptober roadshow tours the country, offering a range of care services. This is documented by an NHS Stoptober website and a series of YouTube videos, with people sharing their experiences of quittng smoking. The circle motif is used throughout the graphics, in a range of bright, optimistic and summery colours.
Sylvia is used throughout the Smokefree anti-smoking initiative. Sylvia Light is used for shock campaigns, Bold weights are used for the Quit Kit.
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