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Aldo Shoes

Contributed by Indra Kupferschmid on Dec 8th, 2014. Artwork published in .
    in store OUT_FW13_itempromo2_32x48_WM_EN.jpg
    License: All Rights Reserved.

    Aldo is a Canadian shoe and accessories company (named after its founder Aldo Bensadoun) using the lively script Cortado and Alternate Gothic for their retail campaigns — online, in print, and in the shops for POS material. MP Creative in New York does the brand design. The script typeface by Jesse Ragan and Ben Kiel, based on Cecilia Carlstedt’s original lettering for the “Give me Aldo” campaign, used to be exclusive to Aldo. An updated version is now available for general licensing. (See also the typeface specimen site at cortadoscript.com)

    Jesse photo IMG_4951.jpg
    Jesse Ragan. License: All Rights Reserved.
    Jesse photo IMG_5109.jpg
    Jesse Ragan. License: All Rights Reserved.
    Jesse photo IMG_5804.jpg
    Jesse Ragan. License: All Rights Reserved.
    FW13_GIVE-ME-ALDO-8.jpg
    Source: http://www.mpcreative.net MP Creative. License: All Rights Reserved.

    The initial “Give me Aldo” campaign with hand lettering by Celia Carlstedt which the typeface Cortado is based on.

    FW13_GIVE-ME-ALDO-17.jpg
    Source: http://www.mpcreative.net MP Creative. License: All Rights Reserved.

    The original lettering by Carlstedt was the basis for the typeface Cortado as seen on the website below.

    Aldo FriendsFight.jpg
    License: All Rights Reserved.

    Cortrado used for banner images, posters and POS material.

    from Aldo Facebook 07.png
    License: All Rights Reserved.

    From the Aldo Facebook Page

    from Instagram nu_mtl.jpg
    License: All Rights Reserved.

    Aldo Friends Fight campaign

    from Aldo website.png
    License: All Rights Reserved.

    Aldoshoes.com website

    Typefaces

    • Cortado
    • Alternate Gothic

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