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Aldo Shoes (2013)

Contributed by Indra Kupferschmid on Dec 8th, 2014. Artwork published in .
    Aldo Shoes (2013) 1
    License: All Rights Reserved.

    Aldo is a Canadian shoe and accessories company (named after its founder Aldo Bensadoun) using the lively script Cortado and Alternate Gothic for their retail campaigns — online, in print, and in the shops for POS material. MP Creative in New York does the brand design. The script typeface by Jesse Ragan and Ben Kiel, based on Cecilia Carlstedt’s original lettering for the “Give me Aldo” campaign, used to be exclusive to Aldo. An updated version is now available for general licensing. (See also the typeface specimen site at cortadoscript.com)

    Aldo Shoes (2013) 2
    Jesse Ragan. License: All Rights Reserved.
    Aldo Shoes (2013) 3
    Jesse Ragan. License: All Rights Reserved.
    Aldo Shoes (2013) 4
    Jesse Ragan. License: All Rights Reserved.
    The initial “Give me Aldo” campaign with hand lettering by Celia Carlstedt which the typeface Cortado is based on.
    Source: http://www.mpcreative.net MP Creative. License: All Rights Reserved.

    The initial “Give me Aldo” campaign with hand lettering by Celia Carlstedt which the typeface Cortado is based on.

    The initial “Give me Aldo” campaign with hand lettering by Celia Carlstedt which the typeface Cortado is based on.
    Source: http://www.mpcreative.net MP Creative. License: All Rights Reserved.

    The original lettering by Carlstedt was the basis for the typeface Cortado as seen on the website below.

    The initial “Give me Aldo” campaign with hand lettering by Celia Carlstedt which the typeface Cortado is based on.
    License: All Rights Reserved.

    Cortrado used for banner images, posters and POS material.

    The initial “Give me Aldo” campaign with hand lettering by Celia Carlstedt which the typeface Cortado is based on.
    License: All Rights Reserved.

    From the Aldo Facebook Page

    The initial “Give me Aldo” campaign with hand lettering by Celia Carlstedt which the typeface Cortado is based on.
    License: All Rights Reserved.

    Aldo Friends Fight campaign

    The initial “Give me Aldo” campaign with hand lettering by Celia Carlstedt which the typeface Cortado is based on.
    License: All Rights Reserved.

    Aldoshoes.com website

    Typefaces

    • Cortado
    • Alternate Gothic

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