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Nicho de Bichos branding

Contributed by Rodrigo Saiani on Dec 18th, 2014. Artwork published in
December 2014
.
    Nicho de Bichos branding 1
    Source: http://plau.co Plau. License: All Rights Reserved.

    Nicho de Bichos is one of the oldest petshops in Rio. 20 years old this year, but brand spanking new with a new identity designed by Plau with the help of Fabio Corazza, an amazing illustrator from São Paulo.

    The logotype is hand-lettering inspired by the multi-functional Neutra, which we used for the text.

    Even though the illustration sets the retro-modern tone, the typeface Neutraface (as always) lends just the right touch for the communication and complements the illos ever so nicely.

    On the store’s interior decor, we used Filmotype Brooklyn, adding a touch of casual/handmade to an otherwise geometric look.

    Nicho de Bichos branding 2
    Source: http://plau.co Plau. License: All Rights Reserved.
    Nicho de Bichos branding 3
    Source: http://plau.co Plau. License: All Rights Reserved.
    Nicho de Bichos branding 4
    Source: http://plau.co Plau. License: All Rights Reserved.
    Nicho de Bichos branding 5
    Source: http://plau.co Plau. License: All Rights Reserved.
    Nicho de Bichos branding 6
    Source: http://plau.co Plau. License: All Rights Reserved.
    Nicho de Bichos branding 7
    Source: http://plau.co Photo: Rodrigo Saiani. Plau. License: All Rights Reserved. Artwork by Rodrigo Saiani.

    Typefaces

    • Filmotype Brooklyn
    • Neutraface
    • SS Social

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