Colfax was selected for the NewSpring rebrand due to how friendly it felt. Before we had typefaces that were more cold and we thought the roundness of Colfax felt more approachable. The double story ‘a’ is one of the characters that we loved when we started setting type with it. Meta Serif felt like a good secondary/body copy weight to use for print pieces such as our books & website. The two married well together and brought a lot more warmth throughout our new brand system.