The Moscow based magazine Кантри. Стиль и образ жизни (Country. Style & Lifestyle) brings together Helios (Alexey Kustov, Sergey Shanovich/TypeMarket), Georgia(Matthew Carter/Microsoft) and ALS Syysscript(Julia Sysmäläinen/Art. Lebedev Studio).
While combining Microsoft’s ubiquitous “system transitional” with a Cyrillic Helvetica interpretation in classical role allocation is a safe but not very daring solution (particularly for a lifestyle magazine), including ALS Syysscript adds spice and leads to quite a unique type trio.
ALS Syysscript is used multifunctionally – either in large heads as an image-maker, together with Helios or Georgia, or in small running titles and caption texts.
Released two years ago, ALS Syysscript has become Art. Lebedev Studio’s most successful typeface. These aspects might have contributed to this:
‧ a casual expression of strong personality,
‧ wide language support unusual for a script font (WE, CE, extended Cyrillic),
‧ the versatility of Syysscript/Syysscript Eco, the latter a simplified version with shortened extenders designated for texts in small sizes.