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AT&T ad: “Wife Preservers”

Contributed by Stephen Coles on Jan 25th, 2015. Artwork published in .
    tumblr_mgr52u87Kp1qchs1zo1_1280.jpg
    Source: http://solo-vintage.tumblr.com License: All Rights Reserved.

    Copy says:

    The telephone can be a wife’s best friend. Helps her get everything done. Saves her wrinkles. Saves her time. Saves her budget, too. A bargain without the hunting. We may be the only phone company in town, but we try not to act like it.

    Found in Mom’s Basement:

    In case you’re wondering why this old AT&T ad would be considered a sexist ad, one reason is that it supports the notion that being a wife is the defining role of a woman. 

    Typefaces

    • Ultra Bodoni
    • News Gothic

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