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SchneidersLaden banner

Contributed by Florian Hardwig on Feb 20th, 2015. Artwork published in .
SchneidersLaden banner 1
Photo: Florian Hardwig. License: CC BY-NC-SA.

SchneidersLaden is the showroom of SchneidersBuero, “a place of electronic music”, carrying “hardware synthesizers, effects and sound processors, sequencers, almost everything for contemporary modular systems, interfaces and other devices for creative use with sound and music”.

The large banner that overlooks the vibrant Kottbusser Tor square in Berlin-Kreuzberg features two typefaces designed by local designer Verena Gerlach, PTL Vielzweck and PTL TepheTephe — the one with the striking underline connection — is inspired by letters found on an East-Berlin tenant directory from the GDR times: the movable white plastic caps included a thick underline with which they could be fixed onto the wooden board.

SchneidersLaden banner 2
Photo: Florian Hardwig. License: CC BY-NC-SA.

1 Comment on “SchneidersLaden banner”

  1. Both PTL Tephe and PTL Vielzweck have been replaced by a revised and expanded version that was released in October 2017 as FF Sizmo.

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