Inherent Vice posters, promo art, and jacket design
The release of the 2014 film adaptation of the detective novel Inherent Vice was met with enthusiasm by fans of filmmaker Paul Thomas Anderson and author Thomas Pynchon. Modified to resemble a neon sign, Drescher Grotesk is used for the titles of the film’s promotional art. Whispery Rolling Pen is used for supporting text. Paintings by veteran poster artist Steven Chorney supplied psychedelic imagery with a comedic flair, a perfect match for the film.
Artwork by Dustin Stanton, a frequent collaborator of Paul Thomas Anderson.
Based around a painting by Steven Chorney. Art direction and titles by BLT Communications.
Screencaps from the trailer.
A month or so into the promotional process for Inherent Vice, two new typefaces started to make an appearance. Poster artist/type designer Corey Holms's Ne10 (seen here in all-caps) and Ryoichi Tsunekawa's Sneaker Script both work for ready-out-of-the-box neon-inspired type. ITC Serif Gothic is also in place for the quotes near the top.
Drescher Grotesk is based on Super Grotesk by Arno Drescher from 1930.
Tumblr/Instagram-friendly square images are now very much part of the movie promotional process. An outlined Drescher Grotesk is used here. Rolling Pen for the hashtag.
Original motion picture soundtrack by Jonny Greenwood. This particular cover is for the vinyl release.
The choice of a modified neon-influenced Drescher Grotesk was inspired by Tal Goretzky and Darren Haggar's jacket design for the 2009 release of Thomas Pynchon's novel. The artwork is based around a painting by Darshan Zenith.
1 Comment on “Inherent Vice posters, promo art, and jacket design”
Main title: