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Persona opening titles

Contributed by Florian Hardwig on Feb 23rd, 2015. Artwork published in .
    Persona 2.png
    Source: https://www.youtube.com AB Svensk Filmindustri. License: All Rights Reserved.

    The typeface used for the opening titles of Ingmar Bergman’s Persona is Florida, an early contrasted sans-serif drawn by Hans Möhring and first cast in c. 1931 by Woellmer, predating Cassandre’s Peignot by a couple of years.

    (via Riccardo Sartori)

    Persona 1.png
    Source: https://www.youtube.com AB Svensk Filmindustri. License: All Rights Reserved.
    Persona 3.png
    Source: https://www.youtube.com AB Svensk Filmindustri. License: All Rights Reserved.
    Persona 4.png
    Source: https://www.youtube.com AB Svensk Filmindustri. License: All Rights Reserved.
    Persona.png
    Source: https://www.youtube.com AB Svensk Filmindustri. License: All Rights Reserved.

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    4 Comments on “Persona opening titles”

    1. Zeke says:
      Jun 15th, 2015  6:38 pm

      Bless this website and it being the first result when I googled “Persona 1966 typeface”, since I was so curious what the opening titles were as I could not recall.

    2. Anton says:
      Apr 17th, 2016  3:42 pm

      Where would it be possible to download or buy this FLORIDA font?

      Thank you for your help!

    3. Apr 17th, 2016  9:26 pm

      Hi Anton, I’m afraid there is no digital version of Florida yet. Vinter is a typeface that has a somewhat similar feel. It can be licensed from Monokrom.

    4. Aug 28th, 2017  7:51 pm

      Update: There are now two digital interpretations of Florida, but neither is available for licensing (yet). See the typeface bio for details.

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