The 2014 Art Basel campaign combines fluo and metal colors. This color choice is unexpected and generates a great impact on the public, because of the connection of different semantic areas: indeed the fluo colors reflect the artificial and synthetic, whereas the metal colors are related with the natural and the substance.
1 Comment on “Art Basel Campaign 2014”
On a visit to Switzerland in June 2014 I saw the stunning Art Basel posters in Geneva & Zurich.
I have always wanted to acquire a poster (bronze) to frame and display as art.
I there any way that I can get a poster?
Kind regards,
MC Lamprecht
South Africa
[I will be in Switzerland Davos & Zurich) again 19–25 August participating in Swiss Epic cycle race]