The Netherland Cafe-Bar ad, Bauer

Photo(s) by Stephen Coles. Imported from Flickr on Feb 3, 2016. Artwork published in

circa 1937

.

The Netherland Cafe-Bar ad, Bauer — Source: www.flickr.com License: All Rights Reserved.

Fictional in-use sample from Specimen Book of Bauer Types, New York, 2nd Edition (undated, circa 1937). Thank you for the gift, Norman Hathaway!

A handsome ad, but those lowercase-height numbers don’t work so well among all caps.

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