An independent archive of typography.
to participate.

Industries

Formats

Typefaces

  • These are the most common typefaces in the database, but there are many more. Try a search!

Better Call Saul logo and opening titles

Contributed by Stephen Coles on Mar 12th, 2015. Artwork published in .
    1450926_790638197639815_2955351833384743568_n.png
    Source: https://www.facebook.com © AMC TV. License: All Rights Reserved.

    Better Call Saul is an American television drama series that premiered on AMC on February 8, 2015. The series premiere was the biggest in cable history, drawing 6.9 million viewers.

    The character of Saul Goodman is a two-bit lawyer whose boisterous ads are typical of the injury law firms that appear on American billboards and local television: garish and tacky. The typefaces for the TV series logo, then, were well chosen. Two low-rent scripts are slapped into place: “BETTER CALL” is the kind of script brushed onto a wall by a signpainter in a hurry, and “Saul” is the kind of script found on drugstore greeting cards. The brushy scales of justice could be clip art from the hard disk of a budget designer, or from the shady pits of 99designs. It all fits Saul’s style perfectly.

    The opening title sequence overlays the logo on a different scene in each episode. The low-fi, dirty video effect is a reference to the pilot episode in which McGill (AKA Goodman) watches old VHS tapes of his ads. The logo is followed by the creators’ credit set in a classic bitmap font familiar to any of us who had an early ’90s camcorder with a timestamp/label function.

    better_call_saul_xxlg.jpg
    Source: http://www.impawards.com © AMC TV. License: All Rights Reserved.
    better-call-saul-episode-1-fonts.jpg
    © AMC TV. License: All Rights Reserved.

    Main opening title from Episode 1.

    better-call-saul-episode-2-fonts.jpg
    © AMC TV. License: All Rights Reserved.

    Main opening title from Episode 4.

    better-call-saul-episode-3-fonts.jpg
    © AMC TV. License: All Rights Reserved.

    Main opening title from Episode 3.

    better-call-saul-episode-credits-1.jpeg
    © AMC TV. License: All Rights Reserved.
    better-call-saul-episode-credits-2.jpeg
    © AMC TV. License: All Rights Reserved.
    better-call-saul-episode-credits-3.jpeg
    © AMC TV. License: All Rights Reserved.

    Typefaces

    • Script Casual
    • Dancing Script
    • VCR OSD Mono

    Formats

    Industries

    Designers/Agencies

    Tagged with

    Artwork location

    In Sets

    4 Comments on “Better Call Saul logo and opening titles”

    1. Mar 12th, 2015  9:04 am

      Bjorn Johansson’s Camcorder is a digital version of the bitmap fonts as seen in old consumer electronics. I wouldn’t be surprised if it had been used here as well.

    2. Mar 12th, 2015  9:14 am
      Good find! Added.
    3. Riciery says:
      Mar 30th, 2015  6:01 pm
      The bitmap font is VCR OSD Mono.
    4. Mar 31st, 2015  9:08 am

      Thank you, Riciery! I’ve amended the typeface credits.

    Post a comment


    More in Film/TV

    Contribute to the Collection
    Contribute Fonts in Use is a collaborative project. Create an account and submit your own work or other examples of typography.


    Ads Via The Deck