KRASS is a nod to the function of a magazine as something to be taken home, read in bed, cut up, stuck up, passed around,” says Sanja Grozdanic, co-founder of the new publication. “We were motivated by the lofty ideals one finds studying Journalism or Literature, that are quickly extinguished in the real world. The medicine for that is to create your own world – one that happens to grant you access to a never-ending supply of brilliant minds.
Launching this week, the ad-free journal is dedicated to politics, poetry, art and fashion. Designed by Simon Pearce at Frame Creative, the KRASS team has already got going with issue two which promises interviews with both Noam Chomsky and former Australian prime minister, Malcolm Fraser.
The magazine has a bold, confident layout, with Harbour is used throughout for headlines and standfirst text.