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Dresdner Essenz

Contributed by Florian Hardwig on Mar 24th, 2015. Artwork published in
circa 2013
.
    pic.php
    Source: https://www.dresdner-essenz.com License: All Rights Reserved.

    Li-iL was established in 1910 as manufacturer of medical baths. In 2013, their Dresdner Essenz® cosmetic brand received an all-embracing overhaul by kakoii, featuring a versatile and fresh typographic palette.

    The new logo is in Julia Sysmäläinen’s FF Mister K Informal (2011), with customized capitals and some extra stroke weight. Products from the bathing and body care segments use the narrow caps of Neubau Grotesque (2009, with round-top ‘M’ and ‘N’). The package designs of health products and sauna oils combine the more conservative seriffed ITC Weidemann with the lively caps of ITC Zemke Hand. For the children sub-brand Dreckspatz, all-caps Neubau Sans (with angular ‘M’ and ‘N’) is paired with Zemke Hand.

    pic.php
    Source: https://www.dresdner-essenz.com License: All Rights Reserved.
    pic.php
    Source: https://www.dresdner-essenz.com License: All Rights Reserved.
    DE_Sammlung31-857x482.jpg
    Source: http://www.kakoii.de kakoii. License: All Rights Reserved.
    DE_Sammlung41-857x482.jpg
    Source: http://www.kakoii.de kakoii. License: All Rights Reserved.
    DE_Sammlung61-857x482.jpg
    Source: http://www.kakoii.de kakoii. License: All Rights Reserved.

    Typefaces

    • FF Mister K Informal
    • Neubau Grotesque
    • Neubau Sans
    • ITC Weidemann
    • ITC Zemke Hand

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    1 Comment on “Dresdner Essenz”

    1. Tuomo Metso says:
      Mar 25th, 2015  11:56 am

      Mister K Informal: Actually, the font has five different D alternates. As for the E, it seems to be derived from Ecyrillic (uni0404). In any case the outlines in the logo seem slightly modified – and the caps could use a bit more weight. But anyway a beautiful redesign of the brand.

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