Li-iL was established in 1910 as manufacturer of medical baths. In 2013, their Dresdner Essenz® cosmetic brand received an all-embracing overhaul by kakoii, featuring a versatile and fresh typographic palette.
The new logo is in Julia Sysmäläinen’s FF Mister K Informal (2011), with customized capitals and some extra stroke weight. Products from the bathing and body care segments use the narrow caps of Neubau Grotesque (2009, with round-top ‘M’ and ‘N’). The package designs of health products and sauna oils combine the more conservative seriffed ITC Weidemann with the lively caps of ITC Zemke Hand. For the children sub-brand Dreckspatz, all-caps Neubau Sans (with angular ‘M’ and ‘N’) is paired with Zemke Hand.
Mister K Informal: Actually, the font has five different D alternates. As for the E, it seems to be derived from Ecyrillic (uni0404). In any case the outlines in the logo seem slightly modified – and the caps could use a bit more weight. But anyway a beautiful redesign of the brand.