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The Modern Game

Contributed by Gareth Hague on Apr 7th, 2015. Artwork published in
April 2015
    The Modern Game 1
    Source: Rick Banks / Dan Greene. License: All Rights Reserved.

    The Modern Game:

    Football has proved, over time, to be a rich area for creative minds. Since the very first Richard Keys Super Sunday introduction, football and design have grown hand-in-hand.

    From squad numbers, fluorescent boots and award winning ad campaigns, to performance analytics, interactive experiences and TV graphics, design is a fundamental part of modern football.

    This is why The Modern Game was created – to explore and celebrate all feats of creativity that make the game beautiful.


    The logo features a leg kicking a ball and a keeper in goal.

    The logotype is a slightly amended version of Alias Glue, the gap between the horizontal and vertical bars of the T have been closed up. Read more about Glue here.

    The Modern Game 2
    Source: License: All Rights Reserved.
    The Modern Game 3
    Source: License: All Rights Reserved.
    The Modern Game 4
    License: All Rights Reserved.


    • Glue (Alias)




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