Makeshift magazine’s massive rebranding was headed by designer firm Rifle who gave the magazine a unique brand identity and editorial system. The use of the idiosyncratic Clearface strengthens the identity further and has inspired a sort of revival for the typeface in the digital era. The website also follows the print publications visual identity well. The design process is documented in this article on Re:Form’s Medium page.
Formed in 2011 and redesigned in 2014, Makeshift is a field guide to hidden creativity. From homemade aircraft in Nigeria, drug smugglers in Mexico to Haitian communities pushing back against marginalization, Makeshift uncovers creative solutions from the economic fringe. Makeshift is part of a new breed of magazines passionate about their content, form, and community. We designed the magazine on its beginning, so now we had the challenge to work over our own designs for giving Makeshift a new look and feel.
The choice of ITC Clearface perhaps inspired by Apartamento magazine?
Shiva, you mention that this identity inspired a “revival for [ITC Clearface] in the digital age”. Can you give any examples?
Florian, poor choice of words on my part. I meant that a revived interest in the use of this typeface!
Got it. I wondered whether you know of any examples where ITC Clearface has been lately, apart from those already in the Collection.
Contributed by Kostas Bartsokas
Contributed by Florian Hardwig
Contributed by Michael Hochleitner