The logo for DWP features that inverted triangle, which appears to have potential Illuminati connections. Interviews with the band suggest otherwise, but to me I see an inverted pyramid with three scratch marks down it, which seems to be mocking the Holy Trinity, while giving us the inverted feel of Satanic presence.
The Devil Wears Prada has a new symbol on the Dead Throne album cover, and it is also on the “Born to Lose” single cover. What does the triangle with three lines represent, and who thought of it?
Mike Hranica of The Devil Wears Prada: “We wanted a new band name logo and we also wanted an icon. Basically you would be able to go into Hot Topic [see below], or some store and say, ‘Okay, this is Misfits, this is Black Flag, this is Slipknot, this is Avenged Sevenfold, Rise Against, Alkaline Trio,’ and you can tell all of that by seeing something without any words. Whether it’s a heart with a skull in it, a heart with an arrow coming out of it, or whatever it is, we wanted something like that to represent us to.
We hired this guy named Cor[e]y [Holms] who is a very prominent graphic designer. He did The Soprano’s logo and whatnot, so we got him to try and come up with something for us. His idea was a pitchfork and he lofted it up in a circle. We saw it and didn’t really like the circle, and it reminded all of us too much of Underoath’s ‘O’ so we took the lines and not to be too trendy but, triangles are very popular right now so we put it in a triangle. We put it right side up, and then flipped it upside down, which is basically what we came up with except we shortened the lines.
A lot of people are like, ‘What does it mean, what does it mean?’ and it doesn’t mean anything. Really, the only thought behind it was the lines are meant to resemble a pitchfork. Sometimes I tell people it is meant to be a middle finger coming out of a fist, flipping off the world.”