Warm São Paulo is an art gallery in São Paulo, Brasil. They consider themselves more than the average art gallery and for them, art is more about people. It is a place that will make you feel confortable about asking more about some piece of art.
The nearly 80 years old house is perfect to make you feel just fine, from the brick façade to the wooden floor, warm lights and carefree attitude, the gallery wants you to feel warm. Equipped with a cafe and smiles on their faces Warm São Paulo is always happy to see you.
The architecture, furniture, logo, stationery, everything is meant to remind you to challenge the status quo — confront what have been established and follow your beliefs. That is why everybody gets special attention and every letterhead or envelope gets stamped by one of the members. It means that people are the most important part of the brand and that art should never separate from it.