An independent archive of typography.
Topics
Formats
Typefaces

Good Behavior

Contributed by Shiva Nallaperumal on Apr 24th, 2015. Artwork published in .
Good Behavior 1
Source: goodbehavior.co Good Behavior. License: All Rights Reserved.

Good Behavior is an Ann Arbour based design studio using the Duplicate family for their brand identity. The logotype uses the alternate set 1 with the cursive ‘a’. Duplicate is probably my favorite of all of Christian Schwartz’s amazing work but is seen in use rather rarely. It began as a redrawing of Roger Excoffon’s iconic Antique Olive from memory but became a robust super family in its own right with Sans, Slab and Ionic variants. It was originally commisioned for Fast Company magazine where it was called “Zizou”.

Good Behavior 2
Source: goodbehavior.co Good Behavior. License: All Rights Reserved.
Good Behavior 3
Source: goodbehavior.co Good Behavior. License: All Rights Reserved.
Good Behavior 4
Source: goodbehavior.co Good Behavior. License: All Rights Reserved.
Good Behavior 5
Source: goodbehavior.co Good Behavior. License: All Rights Reserved.
Good Behavior 6
Source: goodbehavior.co Good Behavior. License: All Rights Reserved.
Good Behavior 7
Source: goodbehavior.co Good Behavior. License: All Rights Reserved.

Typefaces

  • Duplicate Sans
  • Duplicate Slab

Formats

Topics

Designers/Agencies

Artwork location

Post a comment