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Tourism of Moldova visual brand identity

Contributed by Dmitri Moruz on May 7th, 2015. Artwork published in
April 2015
.
    Official dress
    Source: http://dmoruz.com License: All Rights Reserved.

    Official dress

    A self-initiated project of a visual brand identity proposal to be used by Tourism of Moldova. The solution makes extensive use of the color yellow and a bespoke typeface, Molda Bold, created specifically for this project. The project is designed in a way that is easy to maintain and cost-effective.

    Because of the fact that there is a low awareness of Moldova, there is a need for bold and straightforward communication. Moldova is a small southern country that needs a bold typeface. Molda Bold is a modern interpretation of old letterforms. The typeface contains an alternate comma that shows the geographical contours of the country.

    Official dress
    Source: http://dmoruz.com License: All Rights Reserved.

    Advertising

    Official dress
    Source: http://dmoruz.com License: All Rights Reserved.

    Brochure spread

    Official dress
    Source: http://dmoruz.com License: All Rights Reserved.

    Brochure cover

    Official dress
    Source: http://dmoruz.com License: All Rights Reserved.

    Souvenirs

    Official dress
    Source: http://dmoruz.com License: All Rights Reserved.

    Umbrellas

    Official dress
    Source: http://dmoruz.com License: All Rights Reserved.

    Guide book

    Official dress
    Source: http://dmoruz.com License: All Rights Reserved.

    Tote bag

    Official dress
    Source: http://dmoruz.com License: All Rights Reserved.

    Molda Bold type

    Official dress
    Source: http://dmoruz.com License: All Rights Reserved.

    Large bag

    Official dress
    Source: http://dmoruz.com License: All Rights Reserved.

    Stamps

    Tourism of Moldova visual brand identity 12
    Source: http://dmoruz.com License: All Rights Reserved.

    Typefaces

    • Molda Bold
    • Pragmatica
    • PF Regal Text

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