Tourism of Moldova visual brand identity
Official dress
A self-initiated project of a visual brand identity proposal to be used by Tourism of Moldova. The solution makes extensive use of the color yellow and a bespoke typeface, Molda Bold, created specifically for this project. The project is designed in a way that is easy to maintain and cost-effective.
Because of the fact that there is a low awareness of Moldova, there is a need for bold and straightforward communication. Moldova is a small southern country that needs a bold typeface. Molda Bold is a modern interpretation of old letterforms. The typeface contains an alternate comma that shows the geographical contours of the country.
Advertising
Brochure spread
Brochure cover
Souvenirs
Umbrellas
Guide book
Tote bag
Molda Bold type
Large bag
Stamps
