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SH&L ad: “The best typography never gets noticed.”

Contributed by Stephen Coles on May 7th, 2015. Artwork published in
circa 1961
.
    scan0009.jpg
    Source: http://2.bp.blogspot.com License: All Rights Reserved.

    When a good ad is set right, no one notices the letters*—they’re too busy reading the words.

    * Except art directors

    Typefaces

    • Franklin Gothic
    • Century Schoolbook

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