The typeface used for the cover of B.B. King’s fourteenth studio album from 1968 is West Barnum Ultra from Photo-Lettering, Inc., set in tightly spaced capitals, in sky blue on top of dark blue. From the liner notes:
“My ambition is to have been one of the greatest blues singers there have ever been” says B. B. King. It’s admirable to know that this is his ambition, as many of his followers think he already is the greatest.
In this electronic generation, where most every thing is now either in, out, on or off, B. B. King comes off as way above todays musical maelstrom.
The back cover features a number of other, less heavy slab serifs. “B.B. King” is Bartuska Breton. “Arranged and conducted” is set in Beton. The text typeface used for the liner notes appears to be a version of Stymie with its alternate monocular ‘a’.