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Brot für die Welt (2011–)

Contributed by Florian Hardwig on Jul 31st, 2015. Artwork published in
circa 2011
.
    Billboard ad “There is enough for everyone.”
    Photo: Florian Hardwig. License: CC BY-NC-SA.

    Billboard ad “There is enough for everyone.”

    Brot für die Welt (“Bread for the World”) …

    is the globally active development and relief agency of the Protestant Churches in Germany. In more than 90 countries all across the globe we empower the poor and marginalised to improve their living conditions. Key issues of our work are food security, the promotion of health and education, the access to water, the strengthening of democracy, respecting human rights, keeping peace and the integrity of creation.

    When Brot für die Welt merged with Evangelischer Entwicklungsdienst in 2011/2012, Factor Design overhauled the brand architecture and the visual identity and introduced the contemporary and sober Galaxy Copernicus as the main typeface.

    The iconic logo in Antique Olive had to make way for something less distinctive. The new logo doesn’t use a font. It retains a few traits like the orange squircle ‘o’ and the ‘t’ with the bracketed top left and the curved tail. In combination with the other generic Grotesk letters, the result feels like a botch job, though — it’s neither fish nor fowl.

    Billboard ad “There is enough for everyone.”
    Source: http://www.factordesign.com License: All Rights Reserved.

    Annual report 2011

    Billboard ad “There is enough for everyone.”
    Source: http://www.factordesign.com License: All Rights Reserved.

    Various leaflets

    Brot für die Welt (2011–) 4
    Source: http://www.factordesign.com License: All Rights Reserved.
    Billboard ad “There is enough for everyone.”
    Source: http://www.brot-fuer-die-welt.de License: All Rights Reserved.

    First page of Aktuell #52 (7/2015). Layout: János Theil

    Billboard ad “There is enough for everyone.”
    Source: http://www.brot-fuer-die-welt.de License: All Rights Reserved.

    Cover of Analyse #48 (2/2015). Layout: János Theil.

    Billboard ad “There is enough for everyone.”
    Source: https://www.brot-fuer-die-welt.de License: All Rights Reserved.

    Ad “Weniger ist leer” (Less is empty)

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    • Galaxie Copernicus

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