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Novum Gebrauchsgraphik, Issue 6/1972

Contributed by Florian Hardwig on May 27th, 2015. Artwork published in
June 1972
Novum Gebrauchsgraphik, Issue 6/1972 2
Source: Logo Archive. License: All Rights Reserved.

Indigo was drawn by André Chante (alias Andy Song) for Hollenstein Phototypo, Paris. This cover for German graphic design magazine Novum was designed by Chante himself.

The top line shows Indigo with a rainbow fill, as also seen on a German pharmacy sign. The cover of Hollenstein’s specimen Fantaisies Exclusivités (1972) features more variants with different fill patterns, including the open/outlined Indigo Éclairé — and also the floral and starry patterns used here in lines 2 and 4. The clouds in the bottom line pop up again on a record cover from 1975. Makes me wonder whether the cartoon characters from line 3 really were included in the retail version of this decorated typeface series as well!

2 Comments on “Novum Gebrauchsgraphik, Issue 6/1972”

  1. Stulle-Buch (1985) shows six styles of Indigo:

    Regular (rainbows, cf. line 1)
    Éclaire (like Regular, but open)
    Flower (multiple concentric circles, cf. line 2)
    Kitch (cartoon characters, cf. line 3)
    Magic (stars, cf. line 4)
    Nuages (clouds, cf. line 5)

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