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Advanced Dungeons & Dragons, 2nd Edition logo and handbooks

Contributed by Stephen Coles on May 28th, 2015. Artwork published in
circa 1985
    Source: © TSR, Inc. License: All Rights Reserved.

    The Complete Thief’s Handbook, 2nd Edition

    The redesigned logo that appeared in the mid-1980s for the Advanced edition of the genre-defining role-playing game is a modification of Friz Quadrata with an unusual open ‘g’. The supplementary typefaces used for the manuals and other AD&D books are paragons of 1970s fantasy style: Romic and ITC Benguiat.

    Source: © TSR, Inc. License: All Rights Reserved.

    I-6 Ravenloft game module, published in 1983.

    Source: © TSR, Inc. License: All Rights Reserved.

    Monster Manual, 1978 edition.

    Source: © TSR, Inc. License: All Rights Reserved.

    Dungeon Master’s Guide

    Source: © TSR, Inc. License: All Rights Reserved.

    Player’s Handbook


    • Friz Quadrata
    • Romic
    • ITC Benguiat



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    5 Comments on “Advanced Dungeons & Dragons, 2nd Edition logo and handbooks”

    1. May 28th, 2015  11:43 am

      It seems the open ‘g’ was included in the original version of Friz Quadrata. It is also present in URW’s Friz Quadrata No2 D as well as in Softmaker’s version, Quadrat Serial.

    2. May 28th, 2015  11:51 am

      Oh, thanks! Likely no modification then. The opening is wider and the contours appear somewhat rounded in this logo, but perhaps that was a result of the phototypesetting process or whatever version was available at the time.

    3. May 28th, 2015  8:14 pm

      Some great classics!

    4. James Wallis says:
      Oct 2nd, 2015  2:35 pm

      All the books you show above are from the graphical redesign of the Advanced Dungeons & Dragons line, which was sometime in the mid-1980s, or the second edition that was released in 1989. The logos and typography of the 1970s editions were much less sophisticated.

    5. Oct 5th, 2015  8:26 am

      Thanks, James. I fixed the date.

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