Palmolive 1970s ads: “It’s got fingers…”
Contributed by Stephen Coles on May 30th, 2015. Artwork published in
circa 1975
.
A dish soap ad from 1975 featuring recurring manicurist Madge (actress Jan Miner) and Futura Maxi (AKA Fute), a Photo-Lettering display Futura with an extra large lowercase.
The German version of the campaign (below) featured Tilly, Kabel Black, and a more sophisticated speech balloon.
4 Comments on “Palmolive 1970s ads: “It’s got fingers…””
I don’t know which is better – the copy in the first balloon or the design restraint of the second.
why has Madge changed her name to Tilly?
Madge is not a common name in Germany. Tilly isn’t really common either, but at least its pronounciaton isn’t close to the German Matsch (mud, sludge).
Sorry, Madge — Tilly is way cooler than you. The tightly spaced Kabel Black, the modernist speech bubble — even the bottle is a sexier design.
These are both really interesting. Thanks for posting.