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Palmolive 1970s ads: “It’s got fingers…”

Contributed by Stephen Coles on May 30th, 2015. Artwork published in
circa 1975
    Palmolive 1970s ads: “It’s got fingers…” 1
    Source: Scan by SenseiAlan. License: All Rights Reserved.

    A dish soap ad from 1975 featuring recurring manicurist Madge (actress Jan Miner) and Futura Maxi (AKA Fute), a Photo-Lettering display Futura with an extra large lowercase.

    The German version of the campaign (below) featured Tilly, Kabel Black, and a more sophisticated speech balloon.

    Palmolive 1970s ads: “It’s got fingers…” 2
    Source: Scan by H2O74. License: All Rights Reserved.


    • Futura Maxi
    • ITC Souvenir
    • Kabel Black
    • Helvetica



    Artwork location

    In Sets

    4 Comments on “Palmolive 1970s ads: “It’s got fingers…””

    1. I don’t know which is better – the copy in the first balloon or the design restraint of the second. 

    2. why has Madge changed her name to Tilly?

    3. Madge is not a common name in Germany. Tilly isn’t really common either, but at least its pronounciaton isn’t close to the German Matsch (mud, sludge).

    4. Sorry, Madge — Tilly is way cooler than you. The tightly spaced Kabel Black, the modernist speech bubble — even the bottle is a sexier design.

      These are both really interesting. Thanks for posting.

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