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Palmolive 1970s ads: “It’s got fingers…”

Contributed by Stephen Coles on May 30th, 2015. Artwork published in
circa 1975
Palmolive 1970s ads: “It’s got fingers…” 1
Source: Scan by SenseiAlan. License: All Rights Reserved.

A dish soap ad from 1975 featuring recurring manicurist Madge (actress Jan Miner) and Futura Maxi (AKA Fute), a Photo-Lettering display Futura with an extra large lowercase.

The German version of the campaign (below) featured Tilly, Kabel Black, and a more sophisticated speech balloon.

Palmolive 1970s ads: “It’s got fingers…” 2
Source: Scan by H2O74. License: All Rights Reserved.


  • Futura Maxi
  • ITC Souvenir
  • Kabel Black
  • Helvetica



Artwork location

4 Comments on “Palmolive 1970s ads: “It’s got fingers…””

  1. I don’t know which is better – the copy in the first balloon or the design restraint of the second. 

  2. why has Madge changed her name to Tilly?

  3. Madge is not a common name in Germany. Tilly isn’t really common either, but at least its pronounciaton isn’t close to the German Matsch (mud, sludge).

  4. Sorry, Madge — Tilly is way cooler than you. The tightly spaced Kabel Black, the modernist speech bubble — even the bottle is a sexier design.

    These are both really interesting. Thanks for posting.

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