Most of Coke’s iconic “It’s the real thing” ads of the 1970s were set entire in Helvetica, but this one — perhaps the ad that debuted the campaign — has a tagline set in Times New Roman Bold, which was the brand’s advertising typeface during the previous few years.
1 Comment on ““It’s the real thing.” Coca-Cola ad (1969 debut?)”
Nothing says fun like Times New Roman Bold.