“It’s the real thing.” Coca-Cola ad (1969 debut?)
Found in Hot Rod Magazine, October 1969.
Most of Coke’s iconic “It’s the real thing” ads of the 1970s were set entire in Helvetica, but this one — perhaps the ad that debuted the campaign — has a tagline set in Times New Roman Bold, which was the brand’s advertising typeface during the previous few years.
![Promo for [tri:], vegetarian restaurant in Kiev](https://assets.fontsinuse.com/static/use-media-items/67/66228/thumb/5adb237f/68889c8139693-560c08479b083.jpeg "Promo for [tri:], vegetarian restaurant in Kiev")
1 Comment on ““It’s the real thing.” Coca-Cola ad (1969 debut?)”
Nothing says fun like Times New Roman Bold.