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Sega Master System logo and accessory/game packaging

Contributed by Stephen Coles on Jun 2nd, 2015. Artwork published in .
    Bank%20Panic.jpg
    Source: http://www.theoldcomputer.com Bank Panic, © 1987 Sega. License: All Rights Reserved.

    “The Sega Master System is a third-generation home video game console that was manufactured by Sega. It was originally released in 1985 as the Sega Mark III in Japan. After being redesigned prior to its North American launch, the console was renamed Master System and released in 1986 in North America, 1987 in Europe, and 1989 in Brazil.” — Wikipedia

    The Light weight of Ed Benguiat’s ITC Modern No. 216 was used for the system’s logo and packaging of the console. Most of the initial game packaging also used the typeface, creating a cohesive identity for the brand. To our contemporary eyes it seems odd to see a bookish serif promoting video games, but tightly spaced, large x-height serifs were commonly used in the ’80s for every kind of high-tech product. (See Apple.)

    Later, the type in the logo switched to a wider, small-size-optimized version of Century and the game titles replaced ITC Modern 216 with the much bolder Pistilli Roman or their own branding.

    P.S. The Sega logo was likely custom drawn, not made from a font, but similar forms can be found in Yagi Double.

    post-1159-126990468217.jpg
    Source: http://atariage.com “Chopper Commander” on AtariAge. License: All Rights Reserved.
    post-1159-126990486385.jpg
    Source: http://atariage.com “Chopper Commander” on AtariAge. License: All Rights Reserved.
    Fantasy Zone.jpg
    Source: http://www.theoldcomputer.com Fantasy Zone, © 1986 Sega. License: All Rights Reserved.
    Kung Fu Kid.jpg
    Source: http://www.theoldcomputer.com Kung Fu Kid, © 1987 Sega. License: All Rights Reserved.
    Space%20Harrier.jpg
    Source: http://www.theoldcomputer.com Space Harrier, © 1987 Sega. License: All Rights Reserved.
    Super%20Tennis.jpg
    Source: http://www.theoldcomputer.com Super Tennis, © 1986 Sega. License: All Rights Reserved.
    Wonder%20Boy.jpg
    Source: http://www.theoldcomputer.com Wonder Boy, © 1987 Sega. License: All Rights Reserved.
    %24_57.JPG
    Source: http://rover.ebay.com “cartridgesgalore” on eBay. License: All Rights Reserved.
    The-Ninja-MasterSystem-EUR.jpg
    The Ninja, © 1986 Sefa. License: All Rights Reserved.
    Action%20Fighter.jpg
    Source: http://www.theoldcomputer.com Action Fighter, © 1987 Sega. License: All Rights Reserved.
    Saga-Master-System-Fantasy-Zone-later-edition.jpg
    Source: http://andydecarli.com Fantasy Zone (later edition), © 1986 Sega. License: All Rights Reserved.
    sega-3d-glasses.jpg
    Source: http://rover.ebay.com License: All Rights Reserved.

    Typefaces

    • ITC Modern No. 216
    • ITC Garamond
    • Pistilli Roman
    • Univers

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