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The Beauty

Contributed by Gabriela Namie on Jun 7th, 2015. Artwork published in .
    The Beauty 1
    Photo: Gabriela Namie. License: All Rights Reserved. Artwork by Gabriela Namie.

    The Beauty is a cosmetics distributor that conceives beauty in a realistic way, beyond aesthetic superficiality, and rather as a way of self-expression. For them, beauty is something that has come to its time. In that sense, their products do not represent a requisition for beauty but an extension of an internal mood.

    Those values are visually translated in a communication that do not suggest one singular way of beauty, but many. The logotype mixes letters from the Hurme Geometric Sans series (No. 3 and 4), and the communication is fun, expressive and not rigid. It is multifacted – just as beauty is, too.

    The Beauty 2
    Source: http://wearebarca.com License: All Rights Reserved.
    The Beauty 3
    License: All Rights Reserved.
    The Beauty 4
    License: All Rights Reserved.
    The Beauty 5
    Source: http://wearebarca.com License: All Rights Reserved. Artwork by Gabriela Namie.

    Typefaces

    • Hurme Geometric Sans No.3
    • Hurme Geometric Sans No.4

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