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Letraset USA

Contributed by Florian Hardwig on Jun 3rd, 2015. Artwork published in .
    231777509_f72518af2f_z.jpg
    Source: https://www.flickr.com Joe Kral. License: All Rights Reserved.

    Stripes was designed by Tony Wenman in c. 1972 and came with several alternates that enabled settings like this one for the cover of Letraset USA’s Graphic Art Products Catalog, where the multiline letters are joined up to form racetrack-like logotypes.

    There is a commercial digitization by Ralph M. Unger (profonts, 2006, also sold by Thinkdust), but it doesn’t include the alternates, let alone an intelligent OpenType substitution feature. What a missed opportunity!

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    • Stripes
    • Helvetica

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    1 Comment on “Letraset USA”

    1. Jun 4th, 2015  4:29 pm

      A really great design!

      It was difficult to perfectly align the letters in Letraset® to create a smooth 'racetrack’ effect — the plastic sheets buckled, the letters cracked or shifted while you were rubbing them down, the board you were applying it to might be unreceptive…a good digital version would solve those problems.

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