Trzy Kolory is the name of a (fictional) retrospective of Polish filmmaker Krzysztof Kieślowski (1941–1996) held in Paris at La Cinemathèque Française. Best known for his enigmatically beautiful trilogy in which each film is named after the colours of the French flag—blue, white and red, which stand for the tenets “Liberty, Equality, and Fraternity”—Kieślowski’s Trzy Kolory (Three Colours) has become a benchmark of contemporary cinema.
A distinctive and bold type-based identity promotes the retrospective through posters, signage, flags, booklets and printed synopsis. The deliberate use of a condensed grotesque typeface (Railroad Gothic) set in all-uppercase in only four different sizes reflects Kieślowski’s sober and refined approach to directing, but also echoes the aesthetics of Czech and Polish postwar posters. The accompanying leaflets enhance the subtleties of the campaign’s simple style, through a straightforward typographic treatment using Neuzeit Office, a delicate typeface readable at small sizes.
Why is the client not La Cinemathèque Française, but Monotype? Is this a fictional project?
I forgot to comment on that. This was a project created in response to a brief by Monotype for the D&AD New Blood Awards. We imagined a campaign for a filmmaker only using type, as required in the brief. The context of the screening retrospective (held in Paris at La Cinemathèque Française) was an idea that we thought would suit the project well, but indeed, this is a fictive project in response to a brief by Monotype. However, we believe that the most accurate way to contextualize this project is to credit Monotype as the client, since that is the whole point of the D&AD NB Awards: deal with real briefs from reals clients. Hope that helps!
Thanks, Patrice. This is important information and shouldn’t be omitted. I’ve edited the description and changed the category, since this is thus not a work made in/for the Film sector, but rather the Graphic Design industry.
But isn’t it still for the film industry, even if it is fictional? They imagined how something for a film could look like. Otherwise we would have to go through a lot of fictional or school projects and edit the industry to “Education” or “Graphic Design”. Also not helpful in search.
Existential type questions, huh? Also, is it a poster if it never was hung? I’m OK with having both categories.
Not existential for me, quite easy actually. But it seems we have to make our stance clearer in general when it comes to fictional uses and promotional material. Perhaps we should add a line about those in the guidelines.
My understanding: if someone is posting a fictional use, they have thought about how to use a typeface for this particular industry and medium, even if the thing was never produced or the client wasn’t real or there. The circumstances should be mentioned in the description and idealy in the tags, but it should not just be filed under “Graphic Design” because we are undermining the helpfulness of our search with this.
Yeah, I’m with Indra on this. I think the purpose qualifies, even if fictional.
Photo(s) by Stephen Coles on Flickr.
Contributed by Stephen Coles