Cromargan ad
Contributed by Florian Hardwig
on Jun 15th, 2015. Artwork published in
.
Source: www.flickr.com Uploaded to Flickr by Philipp Messner and tagged with “kontrast”. License: CC BY-NC.
Fake ad in an issue of Typographische Mitteilungen from 1930, showing one of the lesser-known typeface designs by Ernst Schneidler. This caps-only Art Deco oddity is named Kontrast and was released in 1930 by the C.E. Weber type foundry. Among digital fonts, there is only an abominable adulteration named Schneider (sic!) Kontrast.
Cromargan is a brand name registered by Württembergische Metallwarenfabrik (WMF) in 1927. It denotes an acid-resistant and glossy stainless steel with 18 percent chromium and 10 percent nickel and is mainly used for cutlery and kitchen utensils.
2 Comments on “Cromargan ad”
“Abominable” sounds about right, not even knowing the full character set of the original.
The original had no lowercase and hence was also referred to as Kontrast-Versalien. Here’s the glyph set (minus Q and R) from the index card by the Verein der Schriftgießereien (scan courtesy of Hans Reichardt):