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Estée Lauder websites

Contributed by Florian Hardwig on Jul 29th, 2015.
    Estée Lauder websites 1
    Source: http://www.esteelauder.com License: All Rights Reserved.

    Optima in its natural habitat? Estée Lauder has been using various versions of Hermann Zapf’s favorite creation in its communication. The current websites (designed by Rivington?) prominently use “Optima Display Light” – a cut that is lighter than all the commercially available ones, custom made by The Font Bureau.

    The brand logo itself is not in Optima — but the logo of Estée Lauder Companies is.

    Estée Lauder websites 2
    Source: http://www.esteelauder.com License: All Rights Reserved.
    Estée Lauder websites 3
    Source: http://www.esteelauder.de License: All Rights Reserved.
    Estée Lauder websites 4
    Source: http://www.esteelauder.com License: All Rights Reserved.
    Estée Lauder websites 5
    Source: http://www.esteelauder.com License: All Rights Reserved.

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    • Optima
    • Akzidenz-Grotesk

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