The Krystal Company, 1972 rebranding
Contributed by Stephen Coles on Aug 3rd, 2015. Artwork published in
.
Source: containerlist.glaserarchives.org Chermayeff & Geismar Collection, Milton Glaser Design Study Center and Archives. License: All Rights Reserved.
Krystal is an American fast food restaurant chain founded in 1932 in Chattanooga, Tennessee. The exact date of this identity redesign is unknown, but it was featured in Chermayeff & Geismar’s Trademarks, 1979, and appeared in ads as early as 1973.
Source: containerlist.glaserarchives.org Chermayeff & Geismar Collection, Milton Glaser Design Study Center and Archives. License: All Rights Reserved.
Source: www.flickr.com Chermayeff & Geismar Collection, Milton Glaser Design Study Center and Archives. License: All Rights Reserved.
3 Comments on “The Krystal Company, 1972 rebranding”
This ain’t no Aral (which was designed in 1976 by Wolff Olins), but I guess it’s John Constable’s Formula from 1970! Also, the address was written in a hint of Helvetica too.
According to its trademark info, this look debuted on June 27, 1972. And like Jay said, this is Formula!
Confirmed – it’s not Aral. Whatever it is, it isn’t Formula either, see for example the k/K and t, but also other glyphs. Chances are it’s a custom typeface by Chermayeff & Geismar. I’ve replaced the Aral credit with “unidentified typeface” and added the 1972 date. Thanks!