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Carrefour food origin signs

Contributed by Florian Hardwig on Aug 3rd, 2015.
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    License: All Rights Reserved.

    In France, it is a legal requirement that a food’s geographical origin must be the same point size as its price. Carrefour, a major retail group, commissioned Jean-Baptiste Levée to come up with a solution. The result is Origin Super Condensed. The extra narrow design was later expanded with a lowercase influenced by mid-20th-century and released for general licensing. [Production Type]

    The word “Origine” itself seems to be in Salsbury, “an abstraction/parody of Dom Casual and Flash” by Ray Larabie (Typodermic, 2006).

    IMG_6096.JPG
    License: All Rights Reserved.

    Reality ruins everything: On this price tag for chanterelles, the price is actually a lot smaller than the geographical origin. And it’s in Arial.

    IMG_5700.JPG
    License: All Rights Reserved.

    Typefaces

    • Origin Super Condensed
    • Salsbury
    • Arial

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