Au Bon Pain logo / branding Contributed by Nick Sherman on Sep 6th, 2012. Source: www.dineoncampus.com License: All Rights Reserved. Source: www.facebook.com License: All Rights Reserved. Source: www.pegasusnews.com License: All Rights Reserved. Source: 3six0.com License: All Rights Reserved. Source: fitnessgurunyc.com License: All Rights Reserved. Source: www.unionstationdc.com License: All Rights Reserved. Typefaces Formats Branding/Identity (6679) Topics Food/Beverage (2559) Tagged withcafés (121)coffee (117)chains (49)fast food (98)typeface plus color equals brand (48)long-time use (118)iconic uses (104) 3 Comments on “Au Bon Pain logo / branding” Hirako says: Oct 28th, 2015 1:34 pm This is incorrect, the logo in use here is much closer to Braggadocio. With wider whitestrokes, taller characters and with a rounding added to certain edges to cicrle-shape them. Florian Hardwig says: Oct 28th, 2015 3:40 pm No, this positively is Futura Black. Please see this comparison with Braggadocio. Note that there are several versions of Futura Black, with different details. Hirako says: Nov 16th, 2015 11:03 am Good point Florian. My bad :) Post a comment Name Email – will not be published Website Your response Submit Comment More Futura Black in use wet and wild1967Corita KentContributed by Stephen Coles Staff Pick Do Androids Dream of Electric Sheep? by Philip K. Dick (Signet)1971Bob PepperunknownContributed by Garrison Martin Chic – C’est Chic album art1978Contributed by Getulio Vargas Sponsor More in Food/Beverage l’ermita Beer2014Nueve EstudioContributed by nueve estudio Biere Brot, DetmoldunknownPhoto(s) by Fritz Grögel on Flickr. “Taste the Sun” campaign for Sol Cerveza beer2018J. Walter ThompsonContributed by Andreas Seidel Vista Hermosac. 2018unknownContributed by Alex Fine More in Branding/Identity HotBuns visual identityc. 2023FARMRebekah LeeContributed by Nguyen Gobber Monsieur Lavande2013Contributed by Florian Hardwig Romanian Design Week Concept Storec. 2022Claudia DraghiaSebastian PrenRadu ManeliciContributed by Claudia Draghia Thomas Kosmala Paris2018ConcreteContributed by Jérémy Landes (Studio Triple) Staff Pick More Fonts In Use “I’m Thumbody” pin1971Neil BakerContributed by Stephen Coles Staff Pick Estonian Farm Architecture2015AKUContributed by Florian Runge Staff Pick Poppin rulersc. 2013PoppinContributed by Darden Studio Staff Pick Bob Marley & the Wailers – Survival album art1979Neville GarrickContributed by Florian Hardwig Staff Pick
3 Comments on “Au Bon Pain logo / branding”
This is incorrect, the logo in use here is much closer to Braggadocio.
With wider whitestrokes, taller characters and with a rounding added to certain edges to cicrle-shape them.
No, this positively is Futura Black. Please see this comparison with Braggadocio. Note that there are several versions of Futura Black, with different details.
Good point Florian. My bad :)