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Lúnasa Events brand lookbook

Contributed by Joe Benchimol on Jun 14th, 2023. Artwork published in .
Lúnasa Events brand lookbook 1
Photo: Joe Benchimol. License: All Rights Reserved.

Lúnasa Events was a startup boutique company that specialized in luxury weddings. We chose Emylis as the main typeface because it’s warm and playful, but still has a bit of modern edginess with its uniform 45-degree ligatures and tails. The main body typeface is Brandon Grotesque, which is always one of our favorites since we consider it very readable and non-tedious. The subheads and other uppercase elements are in the polished and timeless Ridley Grotesk, one of our go-to typefaces.

Maystorm Studio produced a brand look book that treats each event as a distinct case study, highlighting the unique design and décor styles of each wedding.

The final booklet features stunning photography and a minimalist design that details the process of working with Lúnasa as a client, from the initial consultation to the final execution of the event. We also included a prominent customer satisfaction quote for each client, demonstrating the company’s commitment to providing exceptional service. Additionally, each chapter divider also features one of several “party animals” that are part of the Lúnasa brand, adding an extra touch of personality.

Lúnasa Events brand lookbook 2
Photo: Joe Benchimol. License: All Rights Reserved.
Lúnasa Events brand lookbook 3
Photo: Joe Benchimol. License: All Rights Reserved.
Lúnasa Events brand lookbook 4
Photo: Joe Benchimol. License: All Rights Reserved.
Lúnasa Events brand lookbook 5
Photo: Joe Benchimol. License: All Rights Reserved.
Lúnasa Events brand lookbook 6
Photo: Joe Benchimol. License: All Rights Reserved.
Lúnasa Events brand lookbook 7
Photo: Joe Benchimol. License: All Rights Reserved.
Lúnasa Events brand lookbook 8
Photo: Joe Benchimol. License: All Rights Reserved.
Lúnasa Events brand lookbook 9
Photo: Joe Benchimol. License: All Rights Reserved.
Lúnasa Events brand lookbook 10
Photo: Joe Benchimol. License: All Rights Reserved.
Lúnasa Events brand lookbook 11
Photo: Joe Benchimol. License: All Rights Reserved.
Lúnasa Events brand lookbook 12
Photo: Joe Benchimol. License: All Rights Reserved.
Lúnasa Events brand lookbook 13
Photo: Joe Benchimol. License: All Rights Reserved.

Typefaces

  • Emylis
  • Ridley Grotesk
  • Brandon Grotesque
  • Adobe Caslon

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