Helsinki-based creative agency Bond designed a new identity for Attido. The main ingredients of the branding are the colors yellow and black, a barless ‘A’ not unlike in the über-contrasty Dala Floda, and Neutraface No. 2 – the Display cuts, to be precise. With its pointy diagonals and the circular ‘O’, this typeface by House Industries looks especially good in Finnish language.
Attido ensures the smooth operation and high performance of business-critical information systems. Growth and internationalization made it necessary to have a new, unified name and identity. The new identity and name Attido communicate their goal-driven and solution-centered attitude. Until it’s done. www.attido.com