For Pista Malmø’s spring classic race, the 2013 site builds upon earlier years’ graphic profiles. With Neutraface as a starting point we needed a fitting text face and webfont stand-in for titling. Proxima Nova, albeit a tad ubiquitous at this point, was a good match. Mark Simonson’s Art Deco influences are toned-down, but still evident in the minuscule ‘a’, among other glyphs.
The titling stand-in proved to be difficult a task: Brandon Grotesque’s corners were too soft, Le Havre used a faux-bold and had other inconsistencies, and Relay had apertures that were far too open. The answer was in front of my nose – Norwegian foundry Monokrom’s recent release Telefon was a perfect match. With one exception – the ‘R’s leg connected near the stem, rather than right out on the bowl. Luckily, Monokrom was kind enough to sponsor with an alternate ‘R’, making for a special little event.