MakHalal is a fast food franchise, founded in 2016 in Small Heath, Birmingham. Their vision was to create something that celebrated the concept of Halal and wanted to build an environment where food lovers could socialise, share their mutual appreciation for burgers and have a great time.
F37 Foundry’s F37 Kookie is used during a redesign of MakHalal’s branding, alongside Vernon Adams’s Pacifico. F37 Kookie has unusually squidgy and legible features making it the friendliest font imaginable.
Rebrand comment from De:strukt Studio website:
We created a cohesive visual identity, including elements such as packaging, advertising, menu design, signage and uniforms. This will help to create a consistent look and feel for the restaurant. We developed a brand voice and messaging strategy looking at taglines/slogans that capture the essence of the restaurant, as well as crafting social media posts that reflect the brand’s personality.
F7 Kookie quote from Riccardo, De:strukt Studio:
MakHalal are all about having fun and providing food that is quite quirky. We needed a font that would reflect this into their new branding. F37 Kookie was the answer, the blocky, rounded edges gave the brand a soft feel but it was really the “k” that clinched it for us as it showed the energetic side of the brand which tied in nicely with the company’s personality.
