The RouteBook visual identity
Contributed by Caramba Agency on Aug 8th, 2023. Artwork published in
March 2023
.
Caramba Agency. License: All Rights Reserved.
Identity design for The RouteBook, a luxury travel agency that seeks to create unique stories for their clients.
Through the design we seek to convey the company’s own values. The logo is based on Sainte Colombe, mechanically condensed and with a modified R and K and modified serifs. [It’s Krylon with a modified K, see comments]. Information is set in Acid Grotesk and selected headlines use Sainte Colombe. The new logo was introduced on social media in June 2023.
Caramba Agency. License: All Rights Reserved.
Caramba Agency. License: All Rights Reserved.
Caramba Agency. License: All Rights Reserved.
Caramba Agency. License: All Rights Reserved.
Caramba Agency. License: All Rights Reserved.
3 Comments on “The RouteBook visual identity”
The logo looks like Krylon but I don’t see it mentioned above. Adjusted x-height and modified K?
Thank you, Curious! Looks like a match, added.
Caramba, can you confirm?
Please note that we always aim to credit all typefaces that are used and (clearly) visible in the included images – including those that were modified. If you didn’t mention Krylon because it previously wasn’t in our database yet: we’re adding typefaces to it on a daily basis! But we need to know about them in order to do so. Thanks!